Today Research In Motion the creator of the BlackBerry Smartphone announced that amid the recent shakeup to the upper management of the company over the passed few months they have added 2 new members to their leadership team through the hiring of Kristian Tear who will be the new Chief Operating Officer and Frank Boulben who will fill the spot of Chief Marketing Officer. This addition comes as a movement by RIM to expand and grow their dwindling customer base and position the company for success with the future release of the BlackBerry 10 devices.
RIM has stated that these executives will greatly compliment their existing leadership team, and will undoubtedly be able to bring new ideas and future insight to the table as both Kristian and Frank have deep experience in the mobile computing industry. With all things considered the new CEO and CMO will certainly have their work cut out for them, with the most important launch to date coming up fast as well as with the quickly evolving mobile market that they will have to work hard to keep up to.
RIM is definitely making some great business moves and improvements to not only their mobile lineup but their company as well. These changes have been needed for some time now and I can only hope that these changes will create a dramatic enough effect to turn the company around and pull it back into the competitive mobile race. The next few months are critical for RIM and it will be interesting to see what they have up their sleeves come the launch date of their BlackBerry 10.